How it all started. When I left my executive role with global Fortune 50 company and accepted a position here in NC as Director of Business Development I quickly noticed there was a major void in cost effective promotional , print, marketing and advertising solutions for small business. Shockingly nothing was truly based on quantifiable ROI. Leveraging 20+ years of experience and a year developing and cultivating the idea into a viable solution...Over Yonder was born.
Unlike many other national owned ad companies such as Clip-n-Save or the EDDM coupon envelopes using the ‘one size fits all’ marketing approach. Over Yonder IS an innovative 360 degree interactive ad solutions partner leveraging experience while implementing key fundamentals into your marketing/advertising strategy. In the end, if your current provider can't show you quantifiable ROI outside of distribution 'eyeballs' you may be wasting precious time and money! If expect proven results then you must leverage (4) proven foundation elements:
1) Visual. Capture your target audience via print ad
2) Digital. Engagement through mobile, social and the web
3) Engage. Entice customer/leads to register and share data
4) Data. Measurable ROI which solidifies your investment